Responses to A Hard Lesson
August 30, 2012 Leave a comment
A couple of weeks ago I posted a blog entitled A Hard Lesson: Getting the best out of Professional Advisors. This has provoked more response than anything else I have written, and I thought it was worth collecting some of those responses in a separate post for everyone’s benefit – especially as a number of clear themes emerged.
I also want to apologise to those who felt they weren’t represented appropriately, and to those who felt I was attacking their profession as a whole. Neither was ever my intention, and I am sorry.
I said I was posting from the perspective of the founders as it was the perspective I was closest to, and I felt it would be most useful to others this way. I had the permission of the people I worked with to post (I NEVER post client stories otherwise). Of course I also had to anonymise it and leave out some detail to make a blog out of it.
With all these compromises needed, perhaps attempting to write the story was unwise.
Given that I posted the piece and got back many helpful comments and thoughts, I hope that sharing them will prove instructive.

This article is a collection of examples of pricing experiments that yield counter intuitive results. Many of these have effectively NO COST to implement, but some yield up to 40x increase in turnover. Forget everything you thought you knew about pricing.
