January 31, 2012 2 Comments
Good communication is vital for getting deals done – whether it is closing a sale, investment or even the sale of the company. E-mail is an absolutely fantastic means of communication, but on a day-to-day basis I am watching the over-use of e-mail either stall or kill deals.
I believe the solution is simple: E-mail should almost never be the only open channel of communication – phone calls and meetings are vital.
It sounds simple but I have great difficulty convincing people this is the case, so in this blog I will set out my Top 6 Reasons E-Mail Kills Deals.
(P.S. “phone calls” and “meetings” should be taken to include new technologies with broadly equivalent functionality such as VOIP, skype, videoconferencing, tele-presence, Google hangouts etc)